contact at: jim@discovertheregion.com

Jim (Jimmie) Schwartz brings more than two decades of experience in customer service leadership, design, and storytelling to his role as Entertainment Editor at Discover The Phoenix Region Magazine. In this position he directs entertainment coverage for the greater Phoenix area and surrounding Arizona destinations, writing and editing profiles of performers, celebrities, and cultural figures. His work includes the cover story on violinist Tyler Carson, known as Fiddler on the Rock, along with features on other local and visiting artists. Readers recognize him for clear, audience-focused reporting that highlights the people and performances shaping the region.

A Foundation in Service and Design

Schwartz began his professional path in management at Kroger, serving as a Service Department Executive. There he concentrated on understanding what makes customers enjoy their experiences and applying those insights to daily operations. He later added formal design credentials as a member of ASID and SCID. These combined skills in service and design now inform his editorial approach at the magazine, where he balances practical knowledge of audience needs with careful attention to presentation and story structure.

As Entertainment Editor, Schwartz focuses on:

• Celebrity and performer profiles that introduce readers to both established and emerging talent
• Coverage of live music, comedy, and cultural events across the Phoenix region
• Lifestyle and adventure features that connect entertainment to the places where people live and visit
• Editorial oversight that keeps stories clear, accurate, and relevant to local readers
• Writing that draws on real customer-experience principles to keep content useful and engaging

His background in service leadership and design gives him a practical way to shape entertainment stories that feel grounded and accessible.

Recognition Through Consistent Work

As an editor, Schwartz’s articles appear regularly in Discover The Phoenix Region Magazine and on DiscovertheRegion.com. The Tyler Carson cover story and related celebrity features have become reference points for the magazine’s entertainment section. His earlier experience at Kroger and his ASID and SCID memberships continue to support the steady, reader-centered style that marks his contributions.

Outside the day-to-day work of editing and writing, Schwartz applies the same focus on audience experience that guided his earlier career. He remains attentive to how stories land with readers and how design principles can strengthen the presentation of entertainment coverage.

Clear Stories, Lasting Connections

Schwartz’s approach is straightforward: good entertainment reporting starts with understanding what holds a reader’s attention. Whether profiling a rising musician, covering a major regional event, or shaping the entertainment section of the magazine, he works to deliver accurate, readable stories that reflect the Phoenix region. For readers seeking reliable coverage of the area’s performers and cultural life, Jim Schwartz provides that focus.