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Increase your Marketing Readership

Increase your Marketing Readership with a Double Path Article. There are two types of readerships Analytical and Impulsive. So to get the most bang for your buck you need to appeal to these two personality extremes. While most sales letters appeal to one extreme at the expense of the other, you can very easily incorporate both. Click here for the full article.
Becky Campos

Give Yourself the Gift of Health

What is the one gift that you can give to yourself this Christmas that will also give to others? The answer is simple; your health. What ever happens to you also happens to those you love and those who love you. Your health or lack of health is experienced in one way or another by those in the sphere of your life. The gift of my health is the greatest gift I can give to my husband, children and grand children. Imagine for a moment the drama and trauma our family endured when my sister, mother and I were diagnosed with cancer in a span of two years time. For each individual that is diagnosed or living with a health condition that disrupts their life there are parents, children, siblings, friends, congregations and long distant families who are affected by the drama and trauma of one persons unfortunate health crisis. When I reclaimed my health from twelve years of chronic illness that culminated with breast cancer I also reclaimed my life and my family reclaimed rest in their souls from watching me suffer. Click here for the full article.
Kas Winters

Change children’s outlook from

This is the season when children are bombarded with gift possibilities through TV, the Web, catalogs, newspaper ads and conversations with friends centered around holiday gift requests. Whether or not money is an issue in your family, experiencing the joy of giving to others is a treasure of its own. Help children get excited about it. Click here for the full article.
Boomer and the Babe

Personal Branding

According to the dictionary definition, branding is the sum total of a company's value, including products, services, people, advertising, positioning and culture ( It is also the promise of the value you'll receive for the time you spend engaging with a person or in reading their sales message Click here for the full article.
Boomer and the Babe

Back in the Caveman Days

Back in the caveman days, people sat around the fire (who got credit for harnessing that?) and chewed the fat (literally and figuratively). They got to know each other and built relationships based on shared interests and mutual needs. Building relationships, making connections, and asking for help are important aspects of keeping a business strong and competitive. We don't have to sit around a fire to accomplish those things, but we absolutely DO need a strategy for leveraging our existing sphere of influence to connect with the right people. Marketing guru Seth Godin calls this group of "the right people" your Tribe. If you are a Facebook enthusiast, you call the right people your Friends. For Linkedin users, your right people plus their right people comprise your Connections. And if you have discovered Twitter, you are Following and being Followed. Click here for the full article.
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Jodie Wilson Twitter Client Pooped on Me!

One fine day I was enjoying myself, surfing the net, sending tweets (twitter messages) and building my friends and followers lists. As a result, I began to receive e-mails from some of the other twitter users. The emails had interesting and provocative topics about increasing search engine optimization (SEO) and building your business on the web. Because, I own a website and do most of my research from my computer, I started reading some of the advertisements that were sent to me. The problem was the emails were outside of the safe confines of Twitter, and they were from sources I was not familiar with. ( I should have heeded the warning I give to my grandchildren, “Stranger / Danger!”) I went to read more about a product and it attached keyword launch advertisements to my computer. Suddenly, PLOP right on my computer, I had contracted not the swine flu but a spyware/adware virus. Click here for the full article.