Clarissa Burt

Arizona SciTech Festival

We live in an age of advancement. Each and every year, the focus on increasing our knowledge of the universe and its workings grows, and the fruits of that focus become even more noticeable. From the growing space program, to exponential technological improvements, to even the ways we interact socially, Click here for the full article.

Are We There Yet

I’m convinced that the inventor of the backseat car movie monitors was a parent who was tired of hearing, “Are are there yet?” Personally, I’ve never had one of these, though my kids and I have driven behind people with them and really enjoyed guessing the movie. I supposed these would have been great when we used to spend about 3 hours a day commuting. Click here for the full article.

Conditioning or Reinforcing Target Behaviors

In psychology, this is called operant conditioning. Put a piece a cheese at the end of a maze and see how long it takes the rat to learn the maze. If you have a dog, you probably have used this method. Give your dog a bone when it displays the desired behavior. I successfully used conditioning with my aggressive cat to trim her claws. Trim a claw, deliver a treat. Trim a claw, deliver a treat. After a few sessions of this, she learned to sit still for her manicure, without the treat Click here for the full article.

Assistive Technology

Do you remember life before text messaging? Years ago, before texting became so popular, a co-worker of mine got this cool device called a Sidekick. She was Deaf and this allowed her to send messages back and forth to others. Over the years, these and other devices have made text messaging a way of life for many and have made communication much easier for those who are Deaf or hard-of-hearing. Click here for the full article.

Suggestion or Intervening at the Right Time

B. J. Fogg’s Principle of Suggestion: A computing technology will have greater persuasive power if it offers suggestions at opportune moments. In his book Persuasive Technology: Using Computers to Change What We Think and Do, B. J. Fogg describes a small electronic trailer sitting at the side of the road, flashing the speed of each car driving by. If you are over the speed limit, you just received a suggestion to slow down at the very moment you are speeding. If, instead of driving, you are at your computer looking at NetFlix, the suggestion for films you might enjoy is made at the moment you are planning to select a movie. Click here for the full article.

Tunneling or Guided Persuasion

Fogg’s Principle of Tunneling: “Using computing technology to guide users through a process or experience provides opportunities to persuade along the way.” This month we take a journey to tunneling in our series on B. J. Fogg’s seven tools of persuasion from his book Persuasive Technology: Using Computers to Change What We Think and Do. Fogg cites software installation as a tunnel. That frequently involves staying near the computer and answering questions every so often. You are a captive audience as the installation proceeds. As such, you may experience promotions for other products or about the benefits of your new purchase. You and the company share a journey of software installation, with the company selecting the sights along the route. Click here for the full article.