Posts

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Should you ever run an Ad without seeing it

It seems like a simple question. Always make sure you are the final on your ad. No one knows your business like you. Never give blanket permission for an ad to be published without seeing it. EVER. If the ad that is being created is unsightly or appears to be ineffective, you may have to make the decision between a poorly produced ad being conjured up at the last minute and giving up your space. Don’t run a poor ad. Even if it is cheap to run, this means you will only lose less money. There is nothing worse in advertising then an ad that loses money. Remember, this could be in the hands of people for a long time. If it is published on the internet it could be forever. Click here for the full article.
Kas Winters
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Is there a book in your head

Have you ever thought you should write a book? Would your child or children like to see their words in print? It’s an incredible experience to hold your ideas in book form, and it raises self-esteem at least a couple of notches. The really good news is that it is possible. You usually see my writing in this column, discussing ideas for children’s and family activities, but I have also written a total of 16 books, many on that family topic. My most recent effort, Get that Book out of your Head and into Print, includes innovative methods that can help you or your children accomplish a publishing dream. Click here for the full article.
Boomer and the Babe
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Back in the Caveman Days

Back in the caveman days, people sat around the fire (who got credit for harnessing that?) and chewed the fat (literally and figuratively). They got to know each other and built relationships based on shared interests and mutual needs. Building relationships, making connections, and asking for help are important aspects of keeping a business strong and competitive. We don't have to sit around a fire to accomplish those things, but we absolutely DO need a strategy for leveraging our existing sphere of influence to connect with the right people. Marketing guru Seth Godin calls this group of "the right people" your Tribe. If you are a Facebook enthusiast, you call the right people your Friends. For Linkedin users, your right people plus their right people comprise your Connections. And if you have discovered Twitter, you are Following and being Followed. Click here for the full article.