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Names on a Memorial

Like all language, organized information can be persuasive. It “directs our thinking,” as biologist Stephen Jay Gould wrote about classification. Names on memorials are examples of organized information where arrangement defines a visitor’s experience. The thoughtful chronology of the Vietnam Veterans Memorial builds a space for individual remembrance. A World War I memorial does the same, but with a different arrangement strategy, reflecting the difference in the two wars. In contrast, the random arrangement proposed for the World Trade Center memorial almost derailed the project. Yet, in another context, random builds community at the Memorial Temples of Burning Man. Click here for the full article.
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Get Focused 16 Marketing Tips

Looking towards this next year I need to have more marketing-focused goals to keep up that milestone, which lead to this post. It never hurts to take a look at the goals any business or business owner should have when it comes to the promotion and marketing of a business. Click here for the full article.
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Buyer ADHD

Everyone has “Buyer ADHD”. We are inundated with constant stimulation. Discounts, Free shipping, Buy it Now, try it for $1.00 are just a few cleaver catch phrases to engage you to switch your loyalty and purchase from their business. Click here for the full article.
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BEST of Promotion for 2016

Promotion is the lifeblood of business, whether you run a small company in your community, an ecommerce website, or you own a law firm, promotion is the only you can get the word out about your business Click here for the full article.
Dr Peggy Marshall

7 Step Plan to Market Your Business

It’s not just large companies that need marketing plans; your startup needs one, too. Like a business plan, a marketing plan will help you focus and decide where and how to spend your resources. Click here for the full article.
Clarissa Burt
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Phoenix Fashion Week

The fashion-minded and artists alike have heard of and marked the famous New York, Paris, and Milan Fashion Weeks. Marrying the art of runway and fashion design while showcasing a new collection isn’t a new concept Click here for the full article.
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Self-Monitoring or Taking the Tedium Out of Tracking

B. J. Fogg’s Principle of Self-Monitoring: Applying computing technology to eliminate the tedium of tracking performance or status helps people to achieve pre-determined goals or outcomes. Click here for the full article.
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Advertising in a Tough Economy

Businesses that continue to promote in a tough economy have a stronger and greater chance of a full recovery. Often one of the first things businesses do in a financially tough economy is cut back on advertising. Studies show the businesses that reduces their marketing are at risk of being forgotten. This is the best time to keep your "Open for Business" sign on. Clients may assume you are not ready to provide product or services , or worse, assume that you are out of business. Click here for the full article.
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Success in Business

The other day I had an unwanted guest show up in my house. It was a little grey mouse. It took a liking to my books. As I was sorting through my collection I found a book I read a number of years ago, "Practical Mysticism" by David Samuel. Click here for the full article.
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Increase your Marketing Readership

Increase your Marketing Readership with a Double Path Article. There are two types of readerships Analytical and Impulsive. So to get the most bang for your buck you need to appeal to these two personality extremes. While most sales letters appeal to one extreme at the expense of the other, you can very easily incorporate both. Click here for the full article.