Posts

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Increase your Marketing Readership

Increase your Marketing Readership with a Double Path Article. There are two types of readerships Analytical and Impulsive. So to get the most bang for your buck you need to appeal to these two personality extremes. While most sales letters appeal to one extreme at the expense of the other, you can very easily incorporate both. Click here for the full article.
Boomer and the Babe
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Personal Branding

According to the dictionary definition, branding is the sum total of a company's value, including products, services, people, advertising, positioning and culture (Dictionary.com). It is also the promise of the value you'll receive for the time you spend engaging with a person or in reading their sales message Click here for the full article.
Boomer and the Babe
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Bertha Had Better Get a Clue

We were at the typical networking event. You know the one where people mill around a little, saying hello to their friends, sitting with the same people every week, having a little continental breakfast and generally not much more. I’m sure you’ve been there. Wondering WHY you are there. Heaven forbid you try to talk business with anyone; you are looked at like you’re a pariah. How dare you try to solicit business or set an appointment or get to know someone new at a networking group? Click here for the full article.