My Computer Told Me To Do IT!

“If you want to be happy, you have to let go of the part of you that wants to create melodrama. This is the part that thinks there’s a reason not to be happy. You have to transcend the personal, and as you do, you will naturally awaken to the higher aspects of your being. In the end, Click here for the full article.

Tunneling or Guided Persuasion

Fogg’s Principle of Tunneling: “Using computing technology to guide users through a process or experience provides opportunities to persuade along the way.” This month we take a journey to tunneling in our series on B. J. Fogg’s seven tools of persuasion from his book Persuasive Technology: Using Computers to Change What We Think and Do. Fogg cites software installation as a tunnel. That frequently involves staying near the computer and answering questions every so often. You are a captive audience as the installation proceeds. As such, you may experience promotions for other products or about the benefits of your new purchase. You and the company share a journey of software installation, with the company selecting the sights along the route. Click here for the full article.