Posts

Angel Marie
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Allowing

Some of my readers have met my companion dog, Shine. In my book SHINE ON! I share stories of Shine, and her brilliant ability of allowing. I know when Shine is in a space of allowing when she rolls over, completely exposing her underside. Click here for the full article.
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Tailoring or Persuasion Through Customization

Fogg’s Principle of Tailoring: Information provided by computing technology will be more persuasive if it is tailored to the individual’s needs, interests, personality, usage context, or other factors relevant to the individual. We are all familiar with tailored technology. Every time you go to Amazon.com or Netflix, you are presented with items selected for you based on previous choices. B. J. Fogg in Persuasive Technology: Using Computers to Change What We Think and Do describes a site called Scorecard. Enter your zip code and it will tell you about the pollution in your neighborhood. Tailoring is one of the reasons for the success of the Vietnam Veterans Memorial. The war lasted for about 18 Click here for the full article.