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DEFINITION of ‘Business Economics’

The study of the financial issues and challenges faced by corporations. Business economics is a field in economics that deals with issues such as business organization, management, expansion and strategy. Studies might include how and why corporations expand, the impact of entrepreneurs, the interactions between corporations and the role of governments in regulation.

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Tailoring or Persuasion Through Customization

Fogg’s Principle of Tailoring: Information provided by computing technology will be more persuasive if it is tailored to the individual’s needs, interests, personality, usage context, or other factors relevant to the individual. We are all familiar with tailored technology. Every time you go to Amazon.com or Netflix, you are presented with items selected for you based on previous choices. B. J. Fogg in Persuasive Technology: Using Computers to Change What We Think and Do describes a site called Scorecard. Enter your zip code and it will tell you about the pollution in your neighborhood. Tailoring is one of the reasons for the success of the Vietnam Veterans Memorial. The war lasted for about 18 Click here for the full article.
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Tunneling or Guided Persuasion

Fogg’s Principle of Tunneling: “Using computing technology to guide users through a process or experience provides opportunities to persuade along the way.” This month we take a journey to tunneling in our series on B. J. Fogg’s seven tools of persuasion from his book Persuasive Technology: Using Computers to Change What We Think and Do. Fogg cites software installation as a tunnel. That frequently involves staying near the computer and answering questions every so often. You are a captive audience as the installation proceeds. As such, you may experience promotions for other products or about the benefits of your new purchase. You and the company share a journey of software installation, with the company selecting the sights along the route. Click here for the full article.
Boomer and the Babe
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Are We Having Fun Yet

It’s time we stop complaining, quit listening to the news broadcasts and get back to work. It’s my opinion that when you listen to the media broadcasts you end up depressed. I don’t know of any business owner that can perform effectively if they are wallowing in the news we hear every day. Click here for the full article.
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Reduction or Persuading through Simplifying

Last month I introduced B J Fogg’s seven tools of persuasion as outlined in his book, Persuasive Technology: Using Computers to Change What We Think and Do. I showed how information arrangement exploits these tools with specific reference to the Vietnam Veterans Memorial (VVM). Click here for the full article.
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Seven Persuasive Tools

The Vietnam Veterans Memorial (VVM) is arguably the most powerful memorial in the world. Maya Lin’s choice of chronological order for name arrangement may be the primary element of that power. In making that choice, she engaged six of the seven persuasive tools identified by B J Fogg, in his book, Persuasive Technology: Using Computers to Change What We Think and Do. Click here for the full article.
Boomer and the Babe
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Albert’s Hair

Do you remember that picture of Albert Einstein? You know the one that is a close-up with his wild hair all askew? The caption was “a bad haircut can make you look really dumb.” That’s the way it is with Facebook, LinkedIn, Twitter or any other short missive you publish, no matter how you distribute it. Click here for the full article.
Boomer and the Babe
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3 Do’s and Don’ts

If you have decided to use radio in your marketing mix you need to consider some important points that will give you the best bang for your buck. Click here for the full article.
Boomer and the Babe
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Personal Branding

According to the dictionary definition, branding is the sum total of a company's value, including products, services, people, advertising, positioning and culture (Dictionary.com). It is also the promise of the value you'll receive for the time you spend engaging with a person or in reading their sales message Click here for the full article.
Boomer and the Babe
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Bertha Had Better Get a Clue

We were at the typical networking event. You know the one where people mill around a little, saying hello to their friends, sitting with the same people every week, having a little continental breakfast and generally not much more. I’m sure you’ve been there. Wondering WHY you are there. Heaven forbid you try to talk business with anyone; you are looked at like you’re a pariah. How dare you try to solicit business or set an appointment or get to know someone new at a networking group? Click here for the full article.
Boomer and the Babe
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Back in the Caveman Days

Back in the caveman days, people sat around the fire (who got credit for harnessing that?) and chewed the fat (literally and figuratively). They got to know each other and built relationships based on shared interests and mutual needs. Building relationships, making connections, and asking for help are important aspects of keeping a business strong and competitive. We don't have to sit around a fire to accomplish those things, but we absolutely DO need a strategy for leveraging our existing sphere of influence to connect with the right people. Marketing guru Seth Godin calls this group of "the right people" your Tribe. If you are a Facebook enthusiast, you call the right people your Friends. For Linkedin users, your right people plus their right people comprise your Connections. And if you have discovered Twitter, you are Following and being Followed. Click here for the full article.