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Buyer ADHD

Buyer ADHD
Newsletter Marketing

Discover the RegionIn today’s world of keeping  customer’s faithful to YOU is so ever challenging. Everyone has “Buyer ADHD”. We are inundated with constant stimulation. Discounts, Free shipping, Buy it Now, try it for $1.00 are just a few cleaver catch phrases to engage you to switch your loyalty and purchase from their business. Not to mention all the social media tools, smart phones and APPs that remind us we need to purchase something right now!

Newsletters are a B2C tool and a great way to remind your current client base about your New and current products. I have a few tips that will help you deliver your marketing message without using the Hard Sell, High Pressure approach.

So let’s look at some tips to create engaging content and keep your customers Loyal to you! Here are ten tips from 1099-Mom.com that will give you a Classy, Engaging Newsletter.

1. Catchy Subject Line

The subject line is the first thing your recipient will see, so make it count! If the subject seems too pushy or salesy, you can almost bank on it going straight to the trashcan. Create a subject line that is straightforward and concise on what is included in your newsletter.

2. Eye Appeal

As soon as your email is opened, the design and layout will be noticed. It must be catchy, yet not over the top and busy. Keep your brand in mind, and include your logo right at the top. With email newsletters, it is important that the design stays consistent, yet fresh. Try not to change it, except for once a year, so make your design count.

After your header, the remaining parts of your email newsletter need to be a mix of images and text. Bold the text that you want to stand out, possibly important link backs to your site or other calls to action. People love pictures. Including photos will encourage the reader to want to investigate more, but limit your images to less than 10 so it won’t be caught by email spam filters.

3. Website Link

Your goal with an email newsletter is to drive your audience back to your content, so don’t forget to include a link to your website either in the header, or within the first couple lines of text.

4. Table of Contents

Let’s face it, we’re all busy people. When it comes to emails, many of us like to scan and pick up on the most important parts. With the inclusion of a Table of Contents, your audience will see at a glance what is included in the email, so they can jump forward the portion they want to read.

5. Great Content

If your content is boring or uninteresting, you will lose subscribers instantly (it only takes a click!). Your weekly or monthly newsletter should be straight to the point and provide a valuable message to your audience. Your email isn’t the only email in their inbox, so make it count. Include links to additional content on your site that you recently published or that goes in line with the message you delivered.

6. Personality

Don’t forget yourself when you’re drafting your email newsletter. It is from you and your audience wants to know you are a real person and not a robot.

7. Monthly Tip or Fact

Give your recipients a reason to open your email newsletter above all others. Include an exclusive tip or fact that relates to your site that your audience can relate with and find value in. This will not only give them an incentive to open your email newsletter, but it will give them a little nugget to pass on to their peers, further promoting your brand. If you can’t always come up with a fact or tip, why not include a joke that will keep them laughing (and thinking of your email) all day.

8. Exclusive Promotion

Do you offer an e-book, printable or other product that your audience would find valuable? Include a code, free trial or freebie exclusive to your valuable email subscribers. Don’t be too salesperson-ish or you will drive your subscribers away. Offering this incentive to your subscribers will help increase your numbers and get your product or service in front of more people.

9. Social Media Accounts

You want your brand in front of your audience as much as it can be so you are able to stay in contact with them with your latest articles and products. Include links to all of your social media accounts in your email newsletters so you can connect with your audience across all platforms.

10. Signature

Don’t forget to close your email and sign it! This will drive home the fact that you are a real person, with real ideas and you’re worth connecting with. Make sure that this matches the “from” name in the email. Underneath your signature is a great place to include any upcoming events, classes or webinars/podcasts.

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