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Advertising in a Tough Economy

 Advertising in a Tough Economy

Jodie Wilson

Jodie Wilson

Businesses that continue to promote in a tough economy have a stronger and greater chance of a full recovery. Often one of the first things businesses do in a financially tough economy is cut back on advertising. Studies show the businesses that reduces their marketing are at risk of being forgotten. This is the best time to keep your “Open for Business” sign on. Clients may assume you are not ready to provide product or services , or worse, assume that you are out of business.

 There are a number of low or no cost things you can do to continue to promote and brand your business. Invest some elbow grease- roll up your sleeves and let’s get started….

  • Follow-up-pick up the phone or send a hand written card.
  • Create an e-newsletter.
  • Volunteer with your favorite charity or  non-profit organization.
  • Trade services. (Barter)
  • Make sure your phones are working.
  • Make sure your website is linked properly.
  • Partner with a writer of the local paper as an expert.
  • Blog
  • Attend business mixers and network.
  • Attend Ribbon cutting ceremonies.
  • Wear a name tag-it helps people remember you faster.
  • Get to know about other businesses and refer business to them.
  • Offer gift certificates i.e.: sell for $50.00 but have a $75.00 value.
  • Go on line and get linked into as many community websites as possible. Opportunities include:  Linkedin, Merchant Circle, Face book, .(they are free and you never know who might see you)
  • discovertheregion.com complimentary Directory Ad.
  • Enter yourself or your business in online or print contests.

There are just a few suggestions to get you started now get out there and let current clients and future clients know you are still in business and ready to help them succeed with personal and professional services.

If you would like to talk to the experts at Discover the Region call one of the representatives at the bottom of this newsletter.